Playtech, a prominent figure in gaming technology, has joined forces with Banijay Brands, a division of the worldwide content conglomerate Banijay. They’ve secured exclusive rights to utilize the “Million Dollar Drop” brand in the United States and have retained the rights to “Deal or No Deal Bingo” for an additional five years.
Playtech Live is crafting a live game show adaptation of “Million Dollar Drop” for American viewers. This endeavor aligns with Playtech’s strategy to develop the most thrilling games for the market. They recently inaugurated two luxurious live casinos in Michigan and New Jersey.
“Million Dollar Drop,” also recognized as “Money Drop” in other regions, is among Playtech Live’s most sought-after live games. It’s a captivating and exhilarating game featuring a widely recognized and cherished brand.
Playtech will be employing the “Money Drop” label in its existing Playtech Bingo market within its bingo vertical in the coming months.
Playtech has secured the exclusive rights to the “Deal or No Deal” bingo brand for five years. As one of the most successful game show formats of the 21st century, “Deal or No Deal” has proven to be a bingo brand for Playtech’s exclusive “Deal or No Deal” bingo room, which is one of the company’s top-performing rooms.
Sasha Uman, Director of Live Business Development at Playtech, stated: “Playtech Live delivers the highest level of live gaming experiences to the US market, which is central to our strategy and growth. By collaborating with Banijay, we are bringing the most engaging and innovative products, technology and brands to new markets and audiences.”
“‘Money Drop’ live offers an incredible gaming experience, and we are eager to introduce the localized ‘Million Dollar Drop’ brand to US audiences and strengthen our position as a global leader in live gaming entertainment.”
Angus Nisbet, General Manager of Digital Bingo at Playtech, said: “We are thrilled to renew our long-standing and successful partnership with Banijay.”
“‘Deal or No Deal’ bingo has consistently been one of our top-performing bingo rooms, and we are excited to continue to provide truly iconic and entertaining gaming experiences for our partners and their customers.”
Lex Scott, the Sales Director of Games and Wagering at Banijay Brands, stated: “Deal or No Deal” and “Money Drop” are well-liked programs with a large following, and we are thrilled to witness these programs evolve into fresh offerings. We are delighted to collaborate with Playtech, a leading firm in the sector, which is ideally suited to introduce “Money Drop” to the American market.
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