An esports and sports wagering solutions company, Beter, has joined forces with a top betting provider, Superbet, in an agreement brokered through the Betbazar marketplace.
This collaboration will see Superbet incorporate Beter’s offerings into its system, seeking to improve the wagering journey for its users, especially in key European territories such as Poland and Belgium. Superbet will obtain access to Beter’s suite of products, including popular options like ESportsBattle and Setka Cup, alongside comprehensive sports and esports material spanning over 45,000 events per month. Beter is recognized for its continuous live broadcasts, real-time information and odds, and extensive esports coverage, encompassing more than 35,000 pre-game and 25,000 live events yearly across 400 competitions.
Gal Ehrlich, Beter’s Chief Executive Officer, conveyed his excitement regarding the partnership, stating that it enables them to deliver their innovative esports and sports products to Superbet’s user base. He highlighted their dedication to establishing new industry benchmarks and cooperating with prominent providers like Superbet to enhance the wagering experience for users.
Ivan Gojic, the leader of risk, collaborative ventures, and real-time wagering at Superbet, conveyed his eagerness, noting that BETER’s exceptional material flawlessly corresponds with their worldwide aspirations. He voiced excitement about integrating BETER’s competitions into their offerings, trusting they will connect with players, draw in new users, and provide existing players with novel and captivating experiences.
Max Sevostianov, Chief Operating Officer of Betbazar, stressed the importance of this alliance, underscoring how operators such as Superbet are reaping the rewards of BETER’s state-of-the-art products. He expressed contentment in facilitating this collaboration, ensuring Superbet’s prompt access to this content.
This declaration follows a recent series of strategic maneuvers within the sector. In the first month of 2024, BETER collaborated with Novibet, granting them entry to BETER’s extensive collection of sports and esports material. Earlier that month, Superbet showcased its dedication to the Brazilian market by proclaiming its sponsorship of both the male and female teams of Fluminense Football Club.
