A major player in the online wagering industry, Catena Media, recently acquired Bettingpro.com. This purchase is the latest in a string of acquisitions as they strategically expand their portfolio for accelerated growth. The deal closed at approximately $15 million in initial payment, with an additional $2 million contingent upon performance milestones.
What assets did Catena secure through this investment? Bettingpro possesses well-regarded platforms such as Footballtips.com and others, aligning perfectly with Catena’s core business: linking individuals interested in wagering with relevant betting operators. Their presence is particularly robust in the UK and Australia, both crucial regions for Catena’s operations.
Bettingpro is already generating substantial revenue, primarily from sports enthusiasts seeking predictions and insights. Their team of skilled writers delivers this sought-after content. The integration strategy involves incorporating these writers into the Catena fold, further bolstering their existing capabilities.
Catena’s CEO, Robert Andersson, expressed considerable enthusiasm about the acquisition. He views it as a significant victory, particularly with major sporting competitions like the World Cup on the horizon. They are also increasing their presence in emerging markets like Australia, with ambitions to lead the Asia-Pacific market. This strategic move follows their recent purchase of AskGamblers, underscoring their commitment to establishing a dominant global position within the online betting landscape.
During the year 2017, the website Newcasinos.com increased its digital footprint by incorporating additional news platforms into its collective.
