The UKs gambling regulator is strengthening its commitment to safeguarding young individuals from the risks associated with gambling. They recently unveiled a substantial revision of their advertising guidelines, underscoring their dedication to ethical practices.
A key alteration involves dedicating 20% of all advertisements across television, radio, and digital platforms to messages promoting responsible gambling. This significant move highlights their prioritization of player well-being.
The BGC’s leader, Michael Dugher, emphasized that this initiative aims to ensure their advertisements exclusively reach mature audiences. He expressed confidence that collaborating with various platforms will effectively curb underage gambling.
Furthermore, another notable change involves raising the minimum age for online gambling advertisement exposure to 25. This measure, coupled with the heightened emphasis on responsible gambling messaging, showcases the BGC’s dedication to shielding young and susceptible demographics.
These adjustments are scheduled to take effect on December 1st, 2023, signaling the industry’s proactive approach to assuming responsibility and implementing measures that foster safer gambling practices.
This program seeks to enhance safety in wagering for all participants. It centers around advocating for responsible gaming resources, such as caps on deposits and temporary breaks, and guaranteeing that individuals facing challenges with their gaming practices are aware of available support avenues.
These revised IGRG protocols truly underscore our dedication to elevating benchmarks for the sector as a whole. Our objective is to witness the implementation of the most rigorous standards universally.
Previously today, the Gaming Commission, in conjunction with the BGC, enacted a suspension on the UK operational permit of In Touch Games, a notable digital gaming enterprise within the UK.
