A prominent Brazilian wagering platform, Brbet, has landed a major win by securing boxing icon Mike Tyson as their brand representative in Brazil. Tyson will be the face of Brbet’s sports wagering and gaming products across the nation.
The promotional effort featuring “Iron” Mike will deliver a powerful impact through a blend of outdoor, digital, social media, and print marketing. Anticipate seeing Tyson’s recognizable image and video promotions on all channels.
One particularly ingenious advertisement depicts Tyson at his residence, browsing online wagering websites with a look of frustration. He then stumbles upon Brbet, and the advertisement emphasizes the platform’s swift and safe wagering features.
Using the slogan “Brbet, the wager of Brazil,” the campaign starring Tyson will also advocate for responsible gaming practices.
The agreement was facilitated by Entourage, an international agency with expertise in sports and entertainment partnerships. They possess an impressive portfolio, having secured deals for prominent brands such as Heineken, Emirates, Konami, FTX, and Visa. Their client roster also includes major organizations like FIFA, UEFA, Inter Milan, and Benfica.
This announcement follows another strategic alliance in the Brazilian market, with SCCG Management and Ronin Sport combining their strengths. This collaboration will involve SCCG providing support for the distribution of RoninSport.io within Brazil, further expanding their existing partnership.
Ronin, alongside its collaborator, SCCG, is venturing south – to the Brazilian market! Having achieved success in the North American market as a team, they are prepared for a fresh challenge.
SCCG holds significant influence in Brazil, possessing extensive expertise and networks. They will act as Ronin’s guide, furnishing market knowledge, facilitating their growth, and delivering expert counsel.
In essence, SCCG has already established a foundation in Brazil, and Ronin is poised to capitalize on these advantages.
