As the 2016 UEFA European Championship approached, the anticipation both within the stadium and among fans was evident. Jesper Søgaard, a specialist at bettingexpert.com, explores how affiliate marketers could differentiate themselves and guarantee players, operators, and their offerings receive the recognition they merit.
Within the realm of wagering, gaming, and sports partnerships, certain occasions hold a distinct significance. Consider Cheltenham and Royal Ascot for equestrian enthusiasts, heavyweight boxing matches, the FIFA World Cup, and naturally, the Euros.
The European Championship presented a prime chance for affiliates to construct distinctive encounters for their viewership and leverage the competition’s ability to engage even those who typically don’t partake in betting.
However, how could websites, particularly those catering to both seasoned bettors and more casual supporters, maximize the month-long tournament and the thrill of a major championship? The answer lies in one word: worth. With numerous stakeholders participating, these platforms needed to deliver something valuable to everyone involved, from the viewers at home to the athletes on the field.
In particular, there were countless avenues for affiliates to raise the stakes for their collaborators, ultimately benefiting themselves as well. Let’s analyze some crucial areas to prioritize, commencing with the most vital element: the client.
Above all else, similar to any partnered enterprise, the client must be the primary focus. A guaranteed method to ensure user contentment is to engage patrons and maintain their wagering activity.
During the European Championship, promotions will be ubiquitous, encompassing beer companies, apparel manufacturers, automobile brands, and countless others. Partners can deliver supplementary value from a gambling standpoint by crafting online social interactions that foster a sense of involvement in tournament conversations for the customer.
For bettingexpert.com, this is accomplished by granting customers a platform to display their knowledge alongside (and in competition with) their fellow enthusiasts. They have the chance to contend with – and even surpass – the most skilled forecasters. It’s about furnishing a service that empowers customers to assess their abilities. By facilitating a feeling of contribution to the tournament, there’s an opportunity to enhance their overall European Championship experience.
Merely offering a service is insufficient, however. Customers who are unfamiliar with wagering – and a major football competition will undoubtedly attract many – desire more than just a selection of choices; they seek guidance on the optimal options. Establishing a supportive environment for them represents another avenue for improvement.
This could involve easily digestible, current editorials and evaluations, or potentially statistical breakdowns.
Alternatively, from a societal viewpoint, the sway of one’s peers can be a compelling incentive to wager. Imagine companions contrasting their fantasy football selections – that type of enthusiasm can truly propel participation.
For novices, complimentary games are an excellent method to introduce them to the concept. Fantasy competitions, as an illustration, allow users to contend and enjoy themselves without jeopardizing their own funds. Not everyone is prepared to dive in headfirst, so this permits them to test the waters and gauge their performance.
These fantasy competitions are exceptional because they provide players with a means to assess their abilities against one another. Moreover, it encourages conversation and interaction, which is vital. And who knows, perhaps some of those complimentary players will find it so enjoyable that they decide to place some actual wagers!
Regarding maintaining user engagement, it is essential to provide exceptional incentives, and I’m not solely referring to monetary awards or praise. Think grander – something that genuinely enhances the entire experience and sparks conversation. Gamification is immensely popular currently, so employing those techniques can significantly enhance retention and keep users returning for more.
Bear in mind, not every spectator of the Euros will be prepared to place a wager immediately. However, within that viewership, there exists a substantial group of individuals who would be interested in a more social, potentially less risky, betting experience with their companions. Developing a platform that caters to that desire is going to be incredibly successful.
Through providing sought-after assistance to the expanding demographic of sports wagering enthusiasts, partner marketers can establish a significant presence in the sector even before major competitions like the European Championships commence.
Beyond merely guiding prospective clients to wagering platforms, how else can these partners maintain user engagement? They can present exclusive incentives and campaigns. By monitoring the efficacy of these promotions, the top-performing partner marketers can ensure that the appropriate offers are reaching the intended audience.
Consider this: during large-scale tournaments, advertisements from wagering enterprises are ubiquitous. It’s challenging to differentiate oneself! That’s where an astute partner marketer can have a substantial impact. They can break through the clutter and deliver promotions directly to individuals who are genuinely interested. This is mutually beneficial for all parties involved: wagering companies acquire valuable patrons, those patrons receive customized deals, and the partner marketer observes increased traffic to their platform.
Information is paramount in all of this. The more insights partners and wagering companies possess about their users, the better they can personalize their offerings. For instance, by examining the types of wagers a user places (such as on a platform like bettingexpert.com), you can gain an understanding of which promotions would be most enticing to them. An individual who primarily wagers on equestrian events is unlikely to be interested in a special offer for the European Championships.
Should a client’s projections center on the British market, then they should receive all promotional deals for that region.
Alright, let’s discuss tactics. How can we make this entire endeavor truly stand out for our collaborators?
Keep in mind, the objective is to provide football enthusiasts with an exceptional experience during the European Championship. We must surpass a simple collaboration and provide genuine worth.
Consider current trends – dual-screen viewing. Individuals are engrossed in their smartphones and tablets while watching the match. Twitter explodes during every significant game, and social media engagement skyrockets for these occasions. Recall the 2014 World Cup final? Most substantial Twitter event in history! Countless tweets per minute!
However, let’s be frank, not all those tweets are engaging for individuals who are wagering on or dissecting the match. What if we provided a live social platform exclusively for them? Filter out the irrelevant content and deliver what they desire. Enhance their viewing experience, and they’ll return for more.
Lastly, remember our collaborators are the link between us and the consumer. We must ensure both parties are content. If we disregard one, the other suffers a loss in value.
This presents a remarkable chance for buyers, providers, and the competition itself. Nevertheless, lacking a first-rate offering, all other endeavors are futile. The partner network must consider the future, not solely the 2016 European Championship. This is an occasion to cultivate brand awareness and confidence with providers and buyers, but its influence needs to endure past the final sound on July 10th.
Establishing a robust brand and conveying its worth plainly is vital to enduring achievement. If buyers believe in and appreciate your offering during a significant athletic event, they are more inclined to remain.
Execute it well, and all of this – the offering, the worth for buyers and providers, the brand development – will ultimately manifest in the metric that matters most to any enterprise: earnings. And the effect won’t be confined to the competition itself. The Euros can serve as a launchpad for even greater triumph in the subsequent weeks and months.
For the partner network, it’s critical to concentrate on crafting a distinctive, buyer-focused platform. Achieving this, while enabling providers to accurately pinpoint new users, will place businesses in an ideal spot to profit as Europe’s finest national squads clash.
Which team do you support?
Jesper Søgaard is the originator & CEO of Better Collective, a prominent developer of educational platforms within iGaming.
A well-known hub for sports wagering aficionados, Bettingexpert.com, has garnered numerous accolades within its field.
