## Altenar and Fast Track Unite in a Key Alliance
Sports wagering platform Altenar is joining forces with Fast Track to provide a genuinely customized user journey supported by highly targeted marketing. This powerful pair seeks to revolutionize the sector by incorporating Fast Track’s state-of-the-art technology directly into Altenar’s Player Account Management (PAM) framework.
This collaboration centers on making the user experience more seamless and captivating. Picture bespoke suggestions and offers delivered precisely when players desire them – that’s the potential of this partnership.
For operators utilizing Altenar’s system, this translates to a streamlined integration procedure, instantaneous understanding of player actions, and the capacity to make informed choices based on data. In essence, it’s about furnishing operators with the instruments they require to thrive in today’s competitive landscape.
“This isn’t merely a partnership, it’s a dynamic fusion,” remarks an evidently passionate Charlie Williams, Commercial Director at Altenar. He views this as an ideal pairing between Altenar’s robust PAM and Fast Track’s proficiency in maintaining player satisfaction and engagement.
Simon Lidzén, CEO and co-founder of Fast Track, shares this sentiment, affirming that this collaboration represents a significant achievement in their objective to digitize the iGaming sector.
Focused on crafting immersive gaming adventures that captivate players completely. The experience must be enjoyable, captivating, and tailored to the individual.”
Fast Track has also been making headlines recently, collaborating with Aposta Ganha to ensure Brazilian players remain satisfied and invested. Concurrently, Altenar welcomed Sam Hill as Sales Director to prioritize the formation of new alliances.
