The SOFTSWISS partner marketing solution, Affilka, has introduced a new Reporting API, offering associates and customers a simplified method to access their data. This instrument provides current figures on brands, promotional initiatives, user engagement, and other vital indicators via user-friendly API requests.
This enhanced functionality significantly streamlines and increases transparency in the reporting procedure, enabling users to remain informed with the most recent information. Affilka associates and managers can gain a thorough understanding of their marketing endeavors and implement modifications as necessary. The Reporting API instructions are now accessible to all SOFTSWISS Affilka managers and associates within their profiles.
Anastasia Borovaya, Product Lead of Affilka, remarked, “We are continuously enhancing our offerings, and the release of the Reporting API capability is a testament to that. Now all reports are accessible not only through the affiliate and manager interfaces or in CSV, JSON, and XML formats but also via API requests. This enables us to distribute all data instantaneously without any hold-ups, which is crucial for guaranteeing effective cooperation among all parties concerned.”
Beyond the Reporting API, the Affilka group has also unveiled Frontend API instructions, now present on the manager interface. This will prove particularly advantageous for managers aiming to construct their affiliate program interface from the ground up.
User interface APIs give brand collaborators the power to build distinctive destination pages for their associate initiatives. They can even customize the signup and sign-in forms for their associates. However, Affilka goes above and beyond! Operators can now create a completely personalized appearance for their entire associate program, encompassing both the operator’s interface and the associate portal.
Regarding the operator interface, we’ve incorporated the API documentation directly within it. This means operators have immediate access to the most current documentation, readily available. And no need to worry about it becoming outdated – we refresh the documentation with every monthly product launch to reflect any API improvements.
It’s important to emphasize that Affilka has consistently championed API integration. From the outset, operators have depended on it to smoothly transmit player enrollments and actions from their iGaming websites to the Affilka platform. What makes this significant? Conventional FTP integrations can consume an entire day to transfer data between an iGaming site and its associate program. API integration, conversely, enables real-time monitoring of player behaviors, instantaneous updates, and swift problem resolution. This velocity and openness cultivate a basis of confidence and teamwork between operators and their collaborators.
