## 12Bet Partners with West Bromwich Albion in English Premier League Agreement
12Bet has broadened its reach in the realm of football by becoming West Bromwich Albion’s official wagering associate. Supporters will observe the 12Bet emblem prominently featured on the arm of all team jerseys commencing in the forthcoming 2017/18 season.
This is not 12Bet’s initial venture into the English Premier League. Established in 2007, the independently held online gaming company has formerly collaborated with football powerhouses Arsenal and reigning title holders Leicester City. While the monetary specifics of the West Brom agreement are not being made public, it is certain to be a substantial outlay for the organization.
“12Bet is a highly regarded brand with a demonstrated history of success in the Premier League,” stated Simon King, West Bromwich Albion’s Chief Commercial Officer. “As we persist in expanding our presence within the Asian marketplace, this collaboration seemed like a logical choice.”
West Bromwich Albion, a club steeped in 139 years of tradition, has been a constant presence in the Premier League since 2009. With a devoted following and a 26,000-capacity stadium, the club benefits from significant visibility due to the Premier League’s profitable television contracts.
Rory Anderson, representative for 12Bet, remarked, “We are delighted to be the inaugural wagering enterprise to secure a sleeve and practice attire partnership with a Premier League club. West Bromwich Albion’s steady achievements in the Premier League make them a perfect collaborator for 12Bet as we proceed to develop our brand within this captivating league.”
